There are two aspects to your corporate image: the tangible and intangible. Both of them are important. The tangible elements of your corporate image are the things people can touch or see: your logo, brochures, website, letterheads, vehicle signwriting and hoardings on site. Corporate image is one of the most important assets of an organisation. It acts as a comfort factor for customers and assures them that they are buying from the best. Moreover, it influences attitudes of not only customers but also employees, media, analysts, influencers etc. towards an organization. In creating a consistent identity, a company is ensuring that they will be recognised and remembered. A uniform corporate identity becomes instantly recognisable amongst its target audience. A strong corporate identity can improve customer awareness and can increase a company's competitive edge.

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