The job of Dhahiat Sumou sales center is to show visitors the compound details and divide it into sections; villas, apartments, ... etc. it simply guides them towards learning what they need to learn and buying what they need to buy. Shoppers want the path to be uncomplicated. They don’t want to make too many choices because it has excellent divisions. When they think very deeply they found the salesman's help immediately. Keep instructions visible and accessible at all times. Visitors move from one section to another smoothly and feel like they are in the same division. Not maintaining a consistent look and feel breeds distrust. Shoppers need reassurance that they are stable and will follow through on the promises they make. Consistency is a major factor in trust.

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