SUNLIGHT wanted to design an impressive exhibition booth for EXPO NAVAL 2004 in Chily. The design of an effective exhibition requires a professional designer like Dr. Wael Aboneama who understands the company's requirements and has the ability for optical attraction. As an end-user, you might not be aware, but the designer pays attention to design factors beyond color. Dr. Wael made this design with coporation of the Greek architect. Eksonofon Estafinidis. The process of building and designing a stand requires curating the size, space, form, and even font. The human eye naturally goes from right to left and top to bottom, so it’s important to consider where the logo and the brand message will be placed relative to the position ofthe stand. Visitors should be able to discern the exhibition booth from a distance and any side. It’s important to consider what they will see on their first glance. The look of the layout has to achieve two aims: Attract the attention of your target group & explain the business in one line or image. When exhibiting at an exhibition, it is essential to design the exhibition stand aligned with the brand’s theme which will help in developing a sense of authenticity around the stand. Therefore, make sure the exhibition stand design has a consistent brand theme across all the design materials, banners, images, freebies etc. for brand recall.

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