Competitions & Awards
Commercial - Egyptian Media & Production City - Giza, Egypt, 2011
The design of the Egyptian Media & Production City (EMPC) mall considers opportunities for change arise from a range of factors affecting a mall: the market, consumer tastes, retailer direction, corporate mandates, and municipal objectives. The need to rethink a mall becomes most apparent when anchor stores become vacant. Because such vacancies lower the number of potential customers, they have an obvious impact on the health of a mall. EMPC mall is an enclosed mall that has been the greatest machine for consumption. As mall developers rush to refresh and redevelop obsolete malls, EMPC mall has a tremendous opportunity to expand the field of vision, and break away from the (island) syndrome. EMPC mall design looks beyond the borders of the mall property when envisioning what can and should be undertaken. Also, this mall has an opportunity to expand in the same size as the original one. The beginning area is about 10,000 square meters which this design is applied.